It was one of the biggest turnovers in our business, other than taxes and insurance, is

ten in turnover.

We weren't measuring this metric.

We just knew something was off a couple of years ago.

But the way we look at PPU is we target assets that have a higher profit per unit. Hello and welcome. My name is Gino Barbaro, one of the co-founders of Jake and Gino. And in this video,

I'm going to be discussing specifically how to run a multifamily business. Yes, we're not talking about

fixing and flipping a multifamily business. And this can be

translated into a real estate business, whether you're buying single family homes, self-storage.

We're going to be discussing and specifically focusing on KPIs to run a profitable real estate business.

Now, this becomes a shock to some investors out there, especially if you're newer in the

business.

Been pretty hard getting cash flow over the last couple of years in some of these deals.

But to me, that's what the goal has always been.

You may not be buying cash flow on the front end when you get into a deal.

But hopefully, after it's repositioned in all, you really want to create a future stream of revenue where you can keep a little bit of it.

I don't understand the whole idea of buying deals and just flipping them.

Now, with that being said, it is a great strategy to be able to create equity in a deal.

And if you're first starting out, maybe that's what the goal is.

Maybe you shouldn't even be watching this video.

If all you need to do is to create the equity to be able to put into deals so you can start buying multifamily deals that actually cash flow.

It's important to understand what your strategy and what your goals and objectives are.

My goal and objective from the very beginning, when I started in this multifamily venture over two decades ago,

...