What Kara Swisher Has Learned From Decades Covering Tech

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 11 October 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

No industry has had more impact than technology over the past few decades. Tech companies have changed the way we live, work, and interact with each other. They’ve helped us in a lot of ways, but they’ve also created some big problems. Kara Swisher is a journalist, entrepreneur, and host of the podcast On with Kara Swisher. She’s had a front row seat to the tech industry’s evolution and interviewed all of its biggest players. She speaks with us about key trends — past, present, and future — and the lessons she’s learned as not just an observer but also a media entrepreneur herself along the way.

Transcript

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0:00.0	So you got the job. Now what? Join me, Eleni Mata, on HBR's new original podcast, New
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0:30.0	Welcome to the HBR ID Acast from Harvard Business Review. I'm Alison Beard. No industry has had
0:50.6	more impact over the past few decades than technology. Tech companies have changed the way
0:55.4	we live, work, and interact with each other. They've helped us in a lot of ways, but they've
1:00.2	also created some big problems. The question now is whether they're going to direct all the
1:04.8	brain power they have and wealth they've created toward the biggest challenges we face as a
1:09.4	society, or just keep selling us more stuff. My guest today has had a front row seat to this
1:15.3	entire evolution, and she no doubt has some thoughts on where it's going next. As a journalist,
1:20.5	she started covering the tech industry in its infancy. She's interviewed some would say grilled
1:25.8	all of its biggest players. She co-founded her own conference and media company, first within
1:30.8	the Wall Street Journal, and then independently. Now she's a popular podcaster. Her new show
1:35.9	just dropped, and she's here to talk to us about the history and future of the tech industry,
1:40.4	as well as her own career. A big welcome to the woman once described as the most liked and feared
1:46.4	figure in Silicon Valley. Journalist, entrepreneur, and host of on with Kara Swisher.
1:51.7	Kara Swisher. Kara, welcome. Hi, thanks for having me.
1:57.4	So as I just said, you have been covering the tech industry since close to the beginning.
2:02.4	What drew you to it back then when you were a young reporter and you could have focused on anything?
2:08.2	You know, I was super intrigued by the idea of a medium, especially the internet that was a
2:13.3	worldwide network of information. I was a communications, I went to Georgetown Foreign Service
2:18.3	School. I was very interested in propaganda, and so I was super interested in sort of the next
	...

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