4.4 • 1.9K Ratings
🗓️ 13 October 2022
⏱️ 45 minutes
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0:00.0 | Welcome to four business ideas that changed the world, a special series of the HBR idea |
0:15.4 | cast. |
0:23.3 | In the 1980s, Clayton Christensen was in his 30s, the business guy at a startup. |
0:28.1 | The company was making ceramics out of advanced materials, and it was able to take over |
0:32.7 | the market niche from Dupont and Alcoa. |
0:36.0 | That experience left Christensen puzzled. |
0:38.0 | How could a small company with few resources beat rich incumbents? |
0:42.9 | The question led to his theory of disruptive innovation, introduced in the pages of Harvard |
0:47.9 | Business Review in 1995, and popularized two years later in the innovator's dilemma. |
0:54.4 | The idea has inspired a generation of entrepreneurs. |
0:57.7 | It's reshaped R&D strategies' account list established firms seeking to disrupt themselves |
1:02.5 | before somebody else does, and its changed how investors place billions of dollars in |
1:07.6 | how governments spend billions more, aiming to kickstart new industries and spark economic |
1:13.1 | growth. |
1:14.1 | But the idea has taken on a meaning well beyond what Christensen actually described. |
1:19.4 | Think about how easily we use the word disruption to explain any sort of innovation, business |
1:24.3 | success, or industry shake-up. |
1:27.1 | It's also drawn fire. |
1:29.0 | Some critics argue the theory lacks evidence. |
1:32.2 | Others say it glosses over the social costs of bankrupted companies, and debate continues |
1:37.5 | over the best way to put the idea to work. |
1:40.3 | On this special series, we're exploring four business ideas that change the world. |
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