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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

WHAT IT TAKES TO GROW TO THE NEXT LEVEL IN YOUR CAREER

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 29 September 2025

⏱️ 50 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:Β 

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Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.0

You probably have noticed I ask one particular question quite often during the interviews, and that is, what were some of your epiphanies?

0:11.1

And you probably hear some of the similar things over and over again.

0:17.6

And I use the word epiphany because an epiphany goes from the point of, yeah, I know it,

0:25.9

to the point of I get it. Now, this distinction may seem subtle to you, but this distinction

0:34.6

is huge. Let me give you an example from my own life.

0:40.5

But, you know, right after the pandemic, pretty much I did the same thing that most people

0:46.7

did. I ate too much and I didn't move enough. So guess what happened? I got fat, really fat,

0:53.3

really fast.

0:54.5

Because, oh, we don't know what's out there.

0:57.6

I'm not exercising nearly enough.

1:01.0

And boy, am I eating and drinking way too much.

1:05.0

Because what?

1:07.2

We're all anxious.

1:08.1

We don't know what's going on.

1:09.8

It's a distraction. You know, our little

1:13.6

mammal brain goes, feed me, feed me. Always says feed me, right? Hunger's a survival mechanism.

1:21.5

Hunger's a primitive drive. And all of a sudden, you get big and fat. And then all of a sudden, you notice fat and then all of a sudden you notice it meaning you get

1:30.8

an epiphany that hey i got to change and then we go through this journey of hacks we're all

1:38.7

looking for the simple how do i lose weight and not change my lifestyle? Not eat less, not exercise more, but just, oh, well, maybe I'll do this little thing.

1:50.8

I'll eat this little bar.

1:52.8

Or I will wait 15 more minutes in the morning before I eat.

1:57.4

Well, you know, the hacks, they get to that 1%. I need it a big percentage.

...

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