this is the playbook. This day melted with entrepreneurs the playbook and here we are it's so

fine and two dads sitting here marked Emilio or Mark De Emilio if we're in Italy which I just got

back from welcome to the playbook. Thanks for having me this is awesome. You know life takes twists

and turns and I always say in football where my original profession came from that our skills and

knowledge determine our basement so even when I lost everything I wasn't worried because I had

it gained skills and knowledge to all the things that I had done and so my basement was very high

even though I lost everything but it's our desire that determines our potential and we see

that in quarterbacks especially some of the greatest quarterbacks may not have the greatest

skills or knowledge but they have extraordinary desire and here you are in the entertainment world

in the branding world one of the leaders in branding something I'm so interested in because I

call it the community world a brand is a community today how much do you attribute to desire because

you're obviously great acumen in skills and knowledge of branding but there's this huge

frequency or desire component to branding today how much do you attribute your success and your

kids success and your brand success to desire that's an interesting question because I think

my desire I just so you know I mean the I started off in the sports apparel business I worked

with right out of college and I work with pro player then Mitchell and S so I had a lot of desire

in my career to help build brands when I start with Mitchell and S they're doing their own

ideas they're doing five million dollars they do about you know they sold for 250 million

a couple months ago so I've had a lot of desire to get where I am but as it relates to this it hasn't

been a ton of desire it's been a lot of just trying to figure it out because for you to have

desire or for desire to mean something you kind of have to have a goal a goal in mind and when

you're going through this thing a million miles a minute it wasn't we didn't even know if it was

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