Hey, Fran, Graham Baldwin here.

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

Well, that tool exists.

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

Even better, we're going to teach you exactly how

to create that tool for your speaking business in under an hour. For a limited time, we're going to

be offering a free live training on how to build and use this marketing asset to start booking

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

Hi, friends. Grant Baldwin here. Welcome back to the Speakelab podcast. Hey, this week,

I'm chatting with my good friend Pat Flynn.

Pat's the founder of Smart Passive Income and also a phenomenal speaker. And so in this episode, we're going to be talking about AI and how Pat has been using AI to create content and specifically around speaking content. So I think you're really going to enjoy that. We're also going to talk about how Pat thinks about booking speakers for his own events and then also what his own

speaking business looks like currently. So if you want to learn a little bit more about super fans,

what exactly that means, how decision makers think and what it looks like to get your name on the

radar of the right people. This episode is for you. So without further hesitation,

let's get right into it. Here's my conversation with

Pat Flynn. Enjoy.

Hey, what's our friend's Graham Baldwin here? Welcome back to the speaker lab podcast. Hey, I'm excited.

We are in person today. We're just talking about, I don't know that we've done this,

I haven't, I don't know that I've done this before. We're in the basement of a house in Nashville recording this at a studio. We might be murdered walking in here. Yeah. But this is really cool. And here, at least we're in the safe room. So far, so good. If it all hits the fan out there, we would never know. We were down here in the dungeon. Yeah, they would never see this if something went down. So if you're seeing this or listening to it, we're okay. We're good. We're going to make it. Pat Flynn from Smart Passive Income. I feel like, I'm trying to remember how we met or how we got connected. I mean, I feel like it's been maybe a decade close to it. We've been on each other shows before and so uh we were planning on recording this virtually you happen to be in town and uh said hey let's get together in person and uh this is gonna be this is gonna be really yeah man i'm excited this chat we're gonna talk about a lot of different things but i do want to thank you publicly because there was a particular moment in time that you helped me on a presentation that was about to happen yeah and this was at FinCon 2015, I think. Yeah, something like that. And your ideas are so good, man. Just so if you're listening to this, maybe your first time listener, I'm just going to tell you to subscribe now because this man has the goods. Thanks, man. Well, we've got a variety of topics we're going to cover and talk about today. One, let's kind of start with here, is you do a variety of different things, but speaking is still part of your business. So how do you kind of think through, like, how does speaking fit into the mix of all the different things that you have going? Because there's people who are watching listening who, all they want to do is speak. They want to speak full time, and that's the whole thing. And for you, you're like, you'd consider yourself a speaker. It's an important part of the business, but it's kind of a small fraction of just how you allot your time. So how do you see speaking fitting into what you're doing today? Yeah, speaking to me is very important because I love being on stage and teaching in that way. Even though I'm definitely afraid of it and I still get nervous and want to throw up right before it happens, I just love the art and the craft of it, being able to hold attention and teach and also add my little jokes and my personality in there. It just is like I'm performing in the band again, in marching band, right? You prep for something, you're in front of an audience, and hopefully you've made an impact, and people can then talk about it, and maybe you might get hired for another one later. And that's so fun.

But I used to speak a lot more.

So pre-pandemic, I used to speak once or twice a month. Yep. And the reason, the main reason back then was I was getting my name out there. I wanted my name out there. I wanted high authority. I wanted to be on all the stages. I wanted to sell more of my books, those kinds of things.

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