What is your USP

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0 • 302 Ratings

🗓️ 10 June 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to Boostly Podcast Season 11 Episode 99. This is a recap of my interview with Brian and Katie where we talked about USP. 00:00 Start 01:30 Differentiate yourself 02:00 Things that you can emphasize in your USP 03:30 What are you doing for your property? 04:00 What you can do if everybody has it • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Transcript

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0:00.0	Okay, everybody. Welcome to the boot slip podcast where I like to give hosts just like you
0:05.8	the tools, the tactics to training and the confidence to get mod bookings. I've got some
0:09.8	special little videos to show you. So over about a month ago, I interviewed Brian and Katie
0:17.0	from overlooked to over booked and a large part of the reason why you aren't getting bookings
0:24.3	is because you aren't trying to appeal to your ideal guest. And there's so many ways
0:29.4	that you are missing out on some things that you don't even realize. Number one, it could
0:33.1	be your pictures. It could be a terminology that you're using. It could be, it could be
0:36.8	a certain rearrangement of photographs on your listings. So I wanted to take this Zoom call
0:44.9	that we did with Brian and Katie, part of my coaching group. And I wanted to break it
0:48.4	down into little segments and I wanted to post it in the daily podcast because it was
0:54.3	so good. It's so good. So please do go and check out Brian and Katie from overlooked to
1:01.2	over booked. Go do a Google search for them. And really pay attention to what you're going to
1:08.5	get access to here in these short little daily segments of the boot slip podcast. I would love
1:14.9	to know your feedback when you're listening and watching this. So leave a comment below at
1:19.5	markupboostly.co.uk or at Boostlyuk and all other socials. But for now, I'm going to just
1:24.3	flip my screen. You're going to see Brian and Katie from overlooked to over booked talking about
1:29.9	customer avatar, photos and all of the above. Thank you so much for tuning in and I look forward to
1:35.7	seeing you tomorrow for another episode. Some of you are lucky enough to be right near a beach
1:40.6	or to have a pool or a spectacular view, but not everyone is. And so that means that what you have
1:47.9	to do to differentiate yourself and the changes that you might make to your place or what you
1:53.4	want to emphasize about your place will be different depending on what your natural attributes are
1:58.2	versus whether you are a non-descript to bedroom in Omaha, Nebraska and you need to find a way to be
	...

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