What Is True Influence & How Can You Increase Yours w/ Yale Professor Zoe Chance

The Kevin Miller Podcast

Kevin Miller

Education, Relationships, How To, Social Sciences, Nutrition, Life Sciences, Spirituality, Medicine, Religion & Spirituality, Science, Society & Culture, Health & Fitness, Mental Health, Self-improvement

4.4 • 1.4K Ratings

🗓️ 3 October 2025

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here are three very popular topics that I don't think that many people are really driven by; Sell! Control! Lead! My experience however, is we all desperately want the ability to positively influence other people. We have people we care about. A world we care about. We have ideas and solutions we care about for addressing the pain and suffering in the world. We want to be able to impart value to others. This is what influence is. The definition of influence is, "The capacity to have an effect on the character, development, or behavior of someone or something." A few years ago I sat down with Zoe Chance to discuss what influence really is and how to increase our personal influence. Zoe teaches the most popular class at the Yale School of Management, titled, “Mastering Influence and Persuasion." Her research on behavioral economics, neuroscience, and psychology has been published in top academic journals and covered by the Harvard Business Review, The Economist, BBC, Time, Forbes, The Wall Street Journal, The Washington Post, and The New York Times. Zoe's TEDx talk, How to Make a Behavior Addictive, has more than 700k views. Before coming to Yale, she earned a doctorate in marketing at Harvard and managed a $200 million segment of the Barbie brand at Mattel. From Zoe’s Yale course, “Mastering Influence and Persuasion,” she wrote a book that caught my attention, INFLUENCE IS YOUR SUPERPOWER: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. Following is our discussion about what influence is, and is not and how to deftly wield influence so you can have the positive impact on the world you desire. Find the book, Influence Is Your Superpower anywhere you buy books and connect with Zoe at zoechance.com Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Welcome. I'm Kevin Miller. This is a podcast for your personal evolution. In this episode,
0:07.1	what is true influence and how can you increase yours? So here are three very popular topics
0:15.0	that I don't really think many people are driven by. Sell, control, lead. My experience, however, is we all desperately want
0:26.0	the ability to positively influence other people. We have people we care about. We have a world
0:32.0	we care about, issues we care about, ideas and solutions we care about for addressing the problems in the world,
0:38.9	the pain, the suffering. We want to be able to impart value to others, and we think we've got
0:45.1	some good ideas, good thoughts. Well, this is the concept of influence. The definition of
0:52.3	influence is the capacity to have an effect on the character,
0:55.9	development, or behavior of someone or something. So a few years ago, I sat down with Zoe
1:01.8	Chance to discuss what influence really is and how to increase our personal influence.
1:07.4	Zoe teaches the most popular class at the Yale School of Management. It's titled
1:12.1	Mastering, Influence, and Persuasion. Her research on behavioral economics, neuroscience, and
1:18.8	psychology has been published in top academic journals and covered by the Harvard Business
1:24.1	Review, The Economist, BBC, Time, Forbes, the Wall Street Journal, the Washington
1:28.9	Post, and the New York Times. Zoe has a TEDx talk, how to make a behavior addictive. It's got
1:36.8	more than 700,000 views on it. And before coming to Yale, she earned a doctorate in marketing
1:42.9	at Harvard and managed a 200 million
1:45.6	segment of the Barbie brand at Mattel.
1:49.6	Well, from Zoe's Yale course, that's super popular course, she wrote a book.
1:55.3	Again, the course is called Mastering Influence of Persuasion.
1:58.1	The book, however, is called Influence is Your Superpower, the science of
2:02.3	winning hearts, sparking change, and making good things happen. So following is my discussion with Zoe
	...

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