Welcome back to Boosley. As you know, my name is Mark Simpson and I give hosts just like you,

the tools, the tactics and the training to get more direct bookings. Now, today's lesson, video,

podcast, wherever you're tuning in from, is a little bit different from the norm because I

went and interviewed one of the world's leading Airbnb experts, Mr. Danny Rustin of Optimize,

my B&B. He did a session for the team Boosley members and it was so good. I wanted to pull

little extracts out and share it with you so you can look to implement the tactics and training

into Airbnb. Now, even though this is obviously a direct book in podcasts, this is not an advice

that I give is where I'm saying, listen, just go and leave them all because you have to make

and work for you. Not do your way around. They spend so much money on advertising costs and

marketing spend that you have to be visible on them. There's so many things that you can do in

afterwards to convert them into a direct book, but for now, what I want for you to do is to

utilize these tips that we're going to share with you on Airbnb and how you can put them into practice.

So this is one of many episodes I'm going to be putting out over the course of the next few days

and I just want you to sit back, relax and make no and put into practice. Before we get started,

I want to say thank you to our hosts, which is uplifting. Uplifting is a fantastic PMS. With

what we do with Boosely websites, we've got over 500 clients, so we pretty much have worked with

every PMS solution that is out there at the moment. And uplifting is one of the best. You can go

and find out more by going to boosely.co.uk forward slash uplifting. Their guarantee is that you

will never get a double booking, which is great. It will link you to Airbnb, it will link you to

Verbo booking.com and the rest. It will do a lot of the work for you. It will make your life as a host

so much easier. So thank you to Uplifting. Now, next, you're going to go zoom straight into our

session that we did. We missed the Danny Rustin from Optimize My B&B. As always, I'd love to get

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