What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 11 January 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention. Time Stamped Show Notes: 00:27 - Today’s topic: What Account-Based Marketing Is and How You Can Leverage It 00:36 – Account-based marketing makes you identify ideal prospects ahead of time 01:15 – Have an inbound SDR to look at the exact leads 01:33 – Infer is a software solution that can help determine which leads are your most valuable leads 02:54 – You can spend your marketing effort towards responding and entertaining leads 03:16 – The cost of Infer depends on your size 03:24 – Lead forms work with 15-16 questions spread over a few pages 04:06 – Apple Market Fetch works for people who use Slack and it can scrape the web to find qualified leads 04:44 – Clearbit will show you information of people in your list 05:12 – Funnelholic’s experience with account-based marketing 05:44 – You don’t need quantity to make money—you need qualified leads 06:24 - That’s it for today’s episode! 3 Key Points: Account-based marketing is becoming more common, even though it’s been around for years. Start with 2 questions on your lead form, then gradually ask more detailed questions to get people to respond. Focus on QUALITY leads—not the number of leads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about what is account-based marketing
1:01.0	and how you can leverage it.
1:02.0	So first and foremost, account-based marketing based marketing basically helps you identify ideal prospects ahead of time.
1:09.0	So instead of having to blast your email list all the time or maybe blast a list of prospects that your
1:15.6	SDR is found. Basically, you're becoming a lot more laser targeted. So you're basically
1:20.1	doing all the qualification up front. Account-based marketing, this is, it's a new buzzword, but this has been happening a lot. You're basically qualifying and you're basically segmenting people. So first and foremost, what you can do, let's say you look at Neil, his site gets a lot of
1:35.6	traffic, he gets a lot of leads, what do you do about all those leads because you aren't
1:39.2	sure if they're qualified or not? So one way of account-based marketing is you might have an inbound SDR,
1:44.7	look into who these leads are exactly,
	...

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