How to Build a Brand Using Live Video | Ep. #163

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 10 January 2017

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their own channel to facilitate this service—so, why not use it? Listen as Eric and Neil explain the benefits of live video and give us effective strategies to get the most out of this marketing strategy. Time Stamped Show Notes: 00:28 – Today’s topic: How to Build a Brand Using Live Video 00:34 – Videos are getting bigger 01:11 – Live videos are the “behind the scenes” of people’s lives 01:53 – Gary Vaynerchuk leverages videos in his own terms, hiring D’Rock to follow him around and record his videos 02:26 – Gary V is ahead 10x because he does more live videos than anyone else 03:08 – Doing exciting stuff that relates to people equates to higher conversion rates 03:26 – Live videos are like your own TV channel 04:13 – People like doing business with PEOPLE 04:37 – Neil and Eric are both investing in live videos 04:50 – Wirecast is a tool to help you re-broadcast your videos 05:34 – Article by Leonard Kim on How to Get Facebook Verified 06:23 – Live videos on Facebook are getting priority 06:40 – Don’t just do live content on your videos – engage with your audience 07:03 – Respond to your fans 08:16 – Whale allows people to ask questions to each other 08:52 – That’s it for today’s episode! 3 Key Points: Live videos are becoming very popular, as there are NO limits to the ways you can use them for your business. Videos that have relatable and exciting content WILL give your business traction. Broadcast your videos across all different channels to GROW your reach; then, INTERACT with your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neap Patel.
0:57.0	And today we're going to talk about how to build a brand using live video.
1:02.0	So we all know as a review that video is getting bigger and
1:04.6	bigger. One of the Facebook VP said that video content by 20 20 is
1:08.8	going to be 90% of content. We're already seeing that in our news feeds now.
1:13.0	When you scroll, you can't really get by without seeing a auto-playing video.
1:17.0	So live video is getting bigger and bigger too.
1:20.0	They just, Facebook Live, you have, you have Periscopeope and then you have a bunch of others you have
1:25.6	Instagram live as well YouTube live too I don't think it's called YouTube live though
1:30.3	but you have a lot of different options out there.
	...

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