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Marketing School - Digital Marketing and Online Marketing Tips

What Is a PBN? | Ep. #210

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 26 February 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following. Time Stamped Show Notes: 00:27 – Today’s topic: What Is a PBN? 00:35 – A PBN is a private blog network that can be used to make your SEO more effective 01:16 – Build My Rank is one of the most popular blog networks 01:27 – People thought blog networks wouldn’t leave a footprint on their website, but Google found them 01:42 – PBN still works, but is not recommended 01:58 – PBN is not a good viable solution for the long-term 02:08 – Focus on creating amazing sites with amazing content 02:36 – ViperChill has a blog regarding the effectivity of PBNs 03:21 – The typical PBNs price 04:25 – Use a blog network, like SitePoint 05:03 – “Try avoiding PBNs at all cost” 05:24 – Instead, think about black hat and white hat SEO 05:35 – That’s it for today’s episode! 3 Key Points: PBN used to be effective, but Google can track websites using PBN and “de-index” them. PBN is not a good viable solution for long-term – it’s best to avoid it. Create your own blog network with valuable content that will gradually attract and build an audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eritt Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about what a PBN is.

1:01.0

So a PBN is a private blog network and it's something that used to be really effective in the

1:07.0

SEO space where you would basically have a bunch of sites, ideally they're on different

1:11.9

you know linking route or C blocks we should call them so they're on different

1:15.6

areas that are that are hard to trace and then basically you're creating a link network where you're able to

1:21.3

basically drive these links back to your money sites and have them rank higher.

1:25.0

Now this used to also work really well with even spammy looking sites.

1:29.0

Basically you can buy like expired domains, you can cross link them if you want, but ideally you're trying to, you know, build

1:34.2

these sites up, build links towards them, and leave as little as a footprint as possible so

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