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Marketing School - Digital Marketing and Online Marketing Tips

7 Key Elements of a High Converting Homepage | Ep. #211

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 27 February 2017

⏱️ 6 minutes

🧾️ Download transcript

Summary

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these important changes to your homepage—creating that successful funnel. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Elements of a High Converting Homepage 00:35 – Make sure you have a great headline that emphasizes what you do 00:49 – Have a call-to-action that goes with the headline 01:08 – Answer objections: 01:20 – People are more likely to buy and be more comfortable if you will answer their objections 01:30 – Talk to people and ask about their hesitations in buying a product 01:39 – Use Qualaroo to put up a quick survey 01:52 – Use testimonials and case studies 02:14 – Fourth is to add a benefit-driven headline 02:21 – Talk to your paying customers and ask them why they bought your product 03:17 – Fifth is page load speed 03:46 – Think of your homepage as a funnel 04:39 – “Whatever your funnel is, make sure all flows together” 04:54 – Don’t forget about your pixels 05:05 – Start collecting data when people visit your site 05:18 – You can’t advertise effectively to your target audience without your pixels 05:24 – That’s it for today’s episode! 3 Key Points: A benefit driven headline can attract a greater audience and this can turn into sales. Consider your homepage as a funnel as this is what gets the most traffic. Know your pixels to reach your targeted audience effectively. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about seven key elements of a high converting home page.

1:02.0

So first and foremost, the home page for us, I mean for single grain, is one of the highest converting pages for us. What we do is we make sure that we have a very clear headline that talks about what we do exactly so it's very clear for us

1:14.8

we help great companies grow their revenues online I guess this is the 1B make sure that you have a

1:19.7

call to action that that goes with that too because if you have a great headline no call to action

1:23.6

I was just talking to somebody that has a $250 million company, $250 million in revenue a year,

1:29.4

and guess what? They don't have a call to action on their freaking home page.

1:31.9

So 1A, 1B, first one, have a good headline,

1:34.6

second, have a good call to action.

1:36.6

So my big thing is answer objections. If you're not answering objections, then you're not going

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