4.6 • 1.3K Ratings
🗓️ 27 February 2017
⏱️ 6 minutes
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0:00.0 | Get ready for your daily dose of marketing strategies and tactics from |
0:06.8 | entrepreneurs with the guile and experience to help you find success in any |
0:11.4 | marketing capacity. You're listening to marketing school |
0:14.5 | with your instructors Neil Patel and Eric Sue. |
0:19.4 | All right guys before we start we got a special message from our sponsor. |
0:27.0 | If you want to rank higher on Google, you gotta look at your paid speed time. |
0:31.5 | The faster your website loads, the better off you are. With |
0:34.4 | Google's core vital update, that makes it super, super important to optimize your |
0:38.5 | site for low time. And one easy way to do it is use the host that Eric and I use dream |
0:44.5 | host so just go to dream host or Google it find it check it out and it's a great way |
0:49.7 | to improve your low time. Welcome to another episode of marketing school. |
0:55.0 | I'm Eric Sue. |
0:56.0 | And I'm Neil Patel. |
0:57.0 | And today we're going to talk about seven key elements of a high converting home page. |
1:02.0 | So first and foremost, the home page for us, I mean for single grain, is one of the highest converting pages for us. What we do is we make sure that we have a very clear headline that talks about what we do exactly so it's very clear for us |
1:14.8 | we help great companies grow their revenues online I guess this is the 1B make sure that you have a |
1:19.7 | call to action that that goes with that too because if you have a great headline no call to action |
1:23.6 | I was just talking to somebody that has a $250 million company, $250 million in revenue a year, |
1:29.4 | and guess what? They don't have a call to action on their freaking home page. |
1:31.9 | So 1A, 1B, first one, have a good headline, |
1:34.6 | second, have a good call to action. |
1:36.6 | So my big thing is answer objections. If you're not answering objections, then you're not going |
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