WHAT IF YOU VIEWED SALES DIFFERENTLY COULD CHANGE EVERYTHING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 29 March 2022

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns

Transcript

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0:00.0	When I interview all these great salespeople, there's always a compelling why behind their success.
0:09.0	And a particular mindset that enables them to stay focused, stay excited, stay engaged,
0:19.0	and figure out how to sell their product into their marketplace.
0:24.0	And today's guest is no different, but this one I think you're really going to enjoy.
0:30.0	Because this rep, you know, had a hard beginning in sales, a call center, and a reseller.
0:38.0	And you've got to say, well, that's not what I do.
0:40.0	Okay, it's not what we're going to be talking about today.
0:43.0	What we're going to be talking to about today is how he's been able to be successful at his current company,
0:50.0	which is kind of a startup, a new idea into a very difficult market.
0:58.0	And the differentiators and the technical sale are really hard,
1:03.0	and he's come up with some creative ways of doing it.
1:06.0	But I think what you'll get out of this more than anything is what if you had kind of that puzzle mindset,
1:14.0	where you looked at how to sell what you're selling into your market like a puzzle.
1:20.0	And your job is to solve the puzzle.
1:24.0	Now this, it's a very empowering mindset, because what it does is it takes it away from your identity as a person,
1:34.0	whether they like you or not.
1:37.0	And it turns into how do we do it?
1:40.0	How do we solve it?
1:42.0	And each deal is a little bit different of a puzzle, a lot of different variables in there.
1:48.0	But that curiosity, that passion for solving that puzzle can be very empowering.
1:57.0	And it gives you this kind of feeling that it's an intellectual challenge versus just a hustle and grind slog.
2:07.0	Because B2B activity is one of the ingredients, but it's not the only ingredient.
	...

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