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Kim Komando Today

What if social media and Big Tech paid YOU to use your personal data?

Kim Komando Today

WestStar Multimedia Entertainment, Inc

News, Tech News, Technology

4.8770 Ratings

🗓️ 6 October 2020

⏱️ 38 minutes

🧾️ Download transcript

Summary


You may think advertising runs the internet, but the big data behind it is where the real profits come from. We're being followed all around the internet and tracked where we go through our phones, watches, tablets, cars, smart speakers and a multitude of other devices. If Big Tech can cash in on our data, why can’t we? Kim talks with author and computer scientist Jaron Lanier — one of the founding fathers of virtual reality — about what it could look like if we truly had control over our info online.

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Transcript

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0:00.0

I saw a meme on Facebook the other day.

0:07.1

It said if you ever get lost in the woods, just start talking about politics.

0:11.1

Someone will find you to argue with you.

0:13.1

Yeah.

0:13.8

Our society is getting angrier and angrier.

0:16.8

But what world does social media play in this change?

0:19.6

Is it time that we all rethink the value of social media?

0:23.2

And then we have to think about the money train.

0:25.6

You may think that advertising runs the internet, but the big data behind it is where the

0:30.0

real profits come from.

0:31.9

We're being followed around all the time and tracked on our phones, watches, tablets,

0:36.3

cars, smart speakers, and then a multitude

0:38.8

of other gadgets and gizmos and devices.

0:41.6

And all that data is collected, and it's really what truly has built billions of dollars

0:46.3

for these tech companies.

0:48.1

But at what price?

0:49.3

I mean, think about this.

0:50.3

If big tech can cash in on our personal data, why can't we? What if I told you that a small

0:56.0

family could earn some real money off of their data if only they charged big tech? All right, these

1:01.4

are some ideas that our guests in this podcast is bringing to light. In 2018, Jaron Lanier was

1:06.5

named one of the 25 most influential people in the previous 25 years of tech history by Wired

1:12.5

magazine. He's also been named one of the 100 most influential people in the world by Time

...

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