You can think of us as trying to be some of the Amazon Web Services of Virtual World.

So all the different technologies that you need to build a virtual world application, we can go and serve.

Be it, you know, building massive scale spaces where you can get tens of thousands of people

in the same world.

Doing parts of my job, like doing my spreadsheets.

Is that better in VR or in an immersive space?

I'm not too sure.

Is shopping for groceries better in an immersive space?

Probably not.

But it's about focusing on the use cases where that does make sense.

The thing we're increasingly on the use cases where that does make sense.

The thing we're increasingly looking at is the intersection of virtual worlds and AI. So to go back to your point, it's like how are we, you know, changing the nature of content creation?

From the first time founders to the funds that back them, innovation needs different.

Our episode partner, HSBC Innovation Banking, is proud to accelerate growth for tech and life science businesses,

creating meaningful connections and opening up a world of opportunity for entrepreneurs and investors alike.

Discover more at www. hsbc innovation banking.com slash EN-GB.

Hello and welcome to the UKTN podcast, a weekly chat with the movers and shakers of the UK tech industry and the destination for all things UK tech related.

I'm your host, Jane Wakefield, and today I'm joined by Rob Whitehead, co-founder of virtual world firm Improbable and now CEO of M squared, which offers technology to join virtual worlds

together. Welcome, Rob. Thanks, Jane, for having me. It's good to be here. Now, were those descriptions

I gave of Improbable and M squared accurate? Do you want to kind of expand a little bit on how

they both work and the link between the two.

Yeah, sure.

...