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UKTN | The Podcast

How micromobility has changed cycling – Caroline Seton, Forest

UKTN | The Podcast

UKTN

Technology, Entrepreneur, Tech, Business, Hr, Sales, Uktech, Investing, Funding, Entrepreneurship, Marketing

56 Ratings

🗓️ 1 September 2025

⏱️ 32 minutes

🧾️ Download transcript

Summary

Caroline Seton, co-founder of Forest, discusses the cultural shift in perceptions of cycling brought in by bike hire services, the infrastructural barriers to encourage mass cycling and navigating the venture capital landscape. 

Forest, founded as Human Forest, is a London-based bicycle hiring service competing with the likes of Lime. The company was founded in 2020 and has become one of the UK capital's most used bike rental firms. 

Transcript

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0:00.0

We say they're sort of like people don't like cyclists.

0:10.0

It's kind of funny because everyone loves bikes.

0:13.0

We've been riding bikes since we were as little as you start to walk and you get a bike.

0:19.0

And it's such a right of passage. There's so many children learning to ride a bike.

0:23.2

You know, there's an analogy, you fall off your bike,

0:25.3

you get back on.

0:26.3

So there's this real love about bikes.

0:31.7

There's 70,000 streets in London

0:33.1

if you just took one space from each

0:35.7

and turned it into a bike space,

0:37.0

that's 700,000 bikes. So the scale of it

0:40.3

and the potential to just kind of reduce that car dependency and parking spaces, we even moved

0:46.9

to more shared car models, does they make way for this mode of transport that is completely

0:53.2

reshaping the way that people get around.

0:57.8

We heard from the beginning when you fundraise, it's a quick yes, long no.

1:04.4

So if you don't hear from Vivi for a long amount, the longer they leave it, the more likely

1:08.7

it's going to be no.

1:09.5

If they're going to say yes, they'll say it quick.

1:11.2

So when you don't hear back, you know, within the first few days, kind of forget, like, forget about it.

1:19.2

From the first time founders to the funds that back them, innovation needs different.

1:24.7

Our episode partner, HSBC Innovation Banking, is proud to accelerate growth for tech and life science businesses, creating meaningful connections and opening up a world of opportunity for entrepreneurs and investors alike. Discover more at www.h.hsbcinnovationbanking.com slash EN-GB.

1:50.0

Hello and welcome to the UKTN podcast, a weekly chat with the movers and shakers of the UK

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