What Happens When We Skimm the News

Note to Self

WNYC Studios

Self-improvement, Tech, Note, Npr, Education, Public, Wnyc, Manoush, York, To, New, Self, Radio, Business, Technology, Relationships, City, Society & Culture, Zomorodi, Newtechcity

4.7 • 2.7K Ratings

🗓️ 15 June 2016

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week we dive deep into the modern media diet with theSkimm co-founders Danielle Weisberg and Carly Zakin, and John Herrman, media reporter at the New York Times.

Transcript

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0:00.0	It's very easy to use up all of your energy for reading or watching or listening on things
0:10.1	that are mostly just pointing you at other things and never quite reading those things.
0:17.6	Do we even really read the news anymore?
0:21.5	It's note to self the tech show about being human.
0:24.5	I'm a new summer outie.
0:26.4	Last week we took a crack at dealing with information overload by presenting you with some stories
0:32.2	and the science about what technology can do to your attention span and how single-passking
0:38.5	doing one thing at a time can help you reclaim it.
0:42.8	We call it the Info Magical Boot Camp and we got some great voice memos from you describing
0:47.8	how it all went and we're going to play some of those at the end of the show.
0:53.2	The first I want to talk about a business that is going after this problem of information
0:58.5	overload or as many in the media and tech world call it the Attention Economy.
1:04.8	You know like we're all super busy and any brand or anyone with anything to sell is
1:11.1	working their butt off just to get a little bit of time with your eyeballs.
1:15.4	Bimy, play me, read me.
1:19.9	Well, this business, the one we're going to talk about today, is succeeding.
1:25.6	Big time.
1:26.6	And if you are a millennial woman, you or someone you know, probably subscribe to it.
1:31.9	It's called the Schim.
1:36.5	Over 3.5 million people get it delivered to their email inbox every morning.
1:42.0	On 40% of those people actually open it, which for an email newsletter, that number is
1:47.6	mega.
	...

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