What Happens When My I Validate My Business Idea, But My Customers Leave?
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 636 Ratings
🗓️ 16 January 2017
⏱️ 11 minutes
🧾️ Download transcript
Summary
Today's question comes from Nathan, who validated a business idea, but the customers didn't last. Is that a sign that the business idea isn't good? Nathan's site is http://honeybunnybaking.com/. Nathan talks about my book Will It Fly? (http://willitflybook.com) and my talk with Noah Kagan about SumoJerky (https://www.smartpassiveincome.com/tv/validating-a-product-and-the-story-of-sumojerky-with-noah-kagan/). Do you have a question about starting a business? Record it at http://www.askpat.com/.
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Transcript
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| 0:00.0 | AskPath. |
| 0:01.0 | AskPath.com. |
| 0:09.0 | AskPath. |
| 0:10.0 | Hey, what's up, everybody? |
| 0:12.2 | Pat Flynn here and welcome to episode 780 of AskPath. |
| 0:15.7 | Thank you so much for joining me today. |
| 0:17.3 | As always, I'm here to help you by answering your online business questions five days a week. |
| 0:21.3 | All right now, here's today's question from Nathan. |
| 0:24.5 | Hey, Pat. My name is Nathan Young. My wife and I run a home-based baking business. You can find |
| 0:30.1 | us at honeybunnybaking.com. We regularly attend farmers markets, and we were looking for something to do outside of that. |
| 0:39.3 | Well, I just finished the book, Will It Fly? |
| 0:41.3 | So I went through the validation steps and we got initial customers. |
| 0:46.3 | They pre-purchase. |
| 0:48.3 | We decided to do a pastry subscription. |
| 0:50.3 | I was really inspired by Noah Kagan's sumo jerky. |
| 0:52.3 | We went kind of the opposite way, so we did a pastry box subscription that we deliver. |
| 0:58.0 | Hyperlocal, so we're actually making things and delivering them to people's doors. |
| 1:03.0 | Well, we had as many customers as we wanted for the first month, so they bought subscriptions, |
| 1:09.0 | and we made everything and delivered them. |
| 1:11.6 | Got a lot of really great feedback and we were ready to kick it up a notch. |
| 1:14.6 | Well, the second month, all of our subscribers dropped off. |
| 1:19.6 | So now we're at zero customers. |
... |
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