Is It Better to Niche Down or Target a Broader Market?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 13 January 2017

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Brian, who has a question about niching down. How does he niche down his website and his course? Should he target a specific niche, or a broader market? How specific should his target market be? Brian's website is at http://www.saasjunkie.com/. In this episode I mention Internet Business Mastery, a resource that was key for me early on in my business journey. Learn more at http://www.internetbusinessmastery.com/. And, lastly, I mention SPI Podcast #46 at http://www.smartpassiveincome.com/session46/ with Dane Maxwell, where he discusses building a lucrative business with no ideas. Do you have a question about niching down? Record it at http://www.askpat.com/.

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Transcript

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0:00.0	AskPath.
0:04.0	AskPack.com.com.
0:10.8	Hey, what's up, everybody?
0:11.9	Pat Flynn here and welcome to episode 779 of Ask Pat.
0:15.3	Thank you so much for joining me today.
0:16.8	As always, I'm here to help you by answering your online business questions five days a week.
0:20.8	And now let's get to today's question from Brian.
0:23.4	Hey, Pat.
0:24.3	My name's Brian, and I want to thank you first off for listening to my question.
0:28.5	It really means a lot to me that you're here for us every day answering our questions.
0:33.0	I'm working through my concept while reading your Will It Flybook, and I have a question about
0:38.6	niching down my avatar and niching down my courses.
0:43.0	My business is SaaSJunkey.
0:45.4	It's SAAASJunkey.com.
0:48.3	And I help small businesses weed out the confusion when they're trying to pick the right cloud platform or cloud software,
0:57.5	and I teach them the basics of what to look for in the right software product
1:04.9	and how to match those features to their needs.
1:08.9	I also help them target those pain points and time wasters within their business.
1:17.6	I plan to develop some self-paced courses, targeted specific industries, and help
1:23.9	guide them through choosing these software platforms and what to look out for.
1:30.9	And basically, my question is, if I'm targeting my course to say like contractors,
1:36.3	should I niche down as far as making a specific course for HVAC, plumbing, electrical,
	...

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