What Gen Z need from work

Eat Sleep Work Repeat - better workplace culture

Bruce Daisley

Management, Workplace Culture, Science, Work, Business, Culture, Social Sciences

4.7 • 989 Ratings

🗓️ 25 November 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Gen Z have been shaped by recessions, the pandemic, geopolitical instability, not to mention financial insecurity and world changing technology.

That's the finding of the Edelman Gen Z Lab as told to me by the leader of the project Jackie Cooper. Most powerfully she explains that Gen Z's have a 'visceral need for safety' - that's financial, social, cultural and even physical.

They respond to fear by asking questions and wanting to be heard, which older generations often misread as entitlement or disrespect for hierarchy.

Politically, Gen Z is fragmented. Younger Gen Zs, especially boys/young men, are leaning more conservative and drawn to strong-man archetypes; older Gen Zs, shaped by Obama / BLM, are more idealistic about progressive politics. Algorithms and “TikTok-isation” amplify those splits.

I was blown away to see Jackie Cooper from Edelman talk about the research that the company has done to understand the new generation of workers entering the workplace - I think you'll love this discussion.

You can read the report here

Full transcript on the website.

Eat Sleep Work Repeat is made and hosted by Bruce Daisley.

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Transcript

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0:00.0	Today's episode is brought to you with Delivery for Work. Do you know what perk matters most to teams?
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0:54.7	org.deliveroo.co.com.uk. That's work.deliveroo.com.com. UK.
1:04.2	This is Eat, Sleep, Work, repeat. It's a podcast about workplace culture.
1:10.4	Hello, I'm Bruce Haisley.
1:12.0	Today's episode goes deep on Gen Z's. I was fortunate enough to be on a panel with Jackie Cooper from Aedleman about a month ago.
1:21.3	And Jackie runs the Gen Z lab at Aedleman. We've featured Adenman a couple of times going deep on their trust report,
1:28.8	the Adelman Trust Report, and they've been fantastic episodes. Today, because I saw Jackie
1:34.5	present the Edelman Gen Z Lab, I was particularly interested in picking her brains. There were
	...

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