Don't sell the product, sell the concept.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades. He's helped millions of people to move past

the mental barriers that were holding them back from stepping into their power to become a better

version of themselves and live a kick-ass life. I know this firsthand, as I'm Jenny, dance-wife.

And here's your host, Dan Locke.

Have you ever been told or taught to sell the solution

and walk the prospect through the features and benefits?

Well, all the sales techniques you've been taught won't matter until you

know the one thing that everyone gets wrong about selling products or services. So if you want

to close more sales with ease, listen now and discover what that one thing is. This is Dan Locke. I'm looking to groom. I'm looking to groom I'm looking to foster I am looking to embrace

nurture and nourish a very small group a handful of elite business owners who think

differently who process differently who see the world differently,

who aren't being held back.

No excuses, no guilt, no nonsense.

This is an opportunity that is designed only for those who want it all. And those who want to be the next mini Jeff Bezos,

where you've got something truly unique

that everyone wants to be a part of it,

and you decide who you let in.

What I'm telling you is this.

If you want to create generational wealth in the age

of disruption, if you want to make the kind of money where you can't spend it, that's what Dragon

100 is all about. We're not talking about a laptop lifestyle business. We're not talking about

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