What does trust marketing mean to you with Chris Maughan

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0 • 302 Ratings

🗓️ 6 May 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to Boostly Podcast Episode 451. In this podcast I interview Chris Maughan - the founder of Iprac about trust marketing and direct bookings. Check out Hospitable Hosts on https://hospitablehosts.com/ 00:00 - Introduction 00:23 - About Chris Maughan 03:33 - An overview of IPRAC 05:45 - Why should we focus on trust? 10:38 - How do you build trust with iprac? 14:00 - How is iprac different? 18:32 - Whats the next big goal for IPRAC? 22:23 - What does Chris do to relax? • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Transcript

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0:00.0	All right, everybody, we've got a very special podcast today and whether you are tuning
0:05.2	in live with us or watching back on the replay, all I want for you to do in the comment section
0:10.1	is let me know where you're tuning in from in the world and let me know what does trust
0:14.3	marketing mean to you.
0:16.7	Today we're going to talk about trust, we're going to talk about direct bookings and we've
0:19.9	got the founder of Eyebrack Rivers to do so.
0:23.0	All right, welcome, welcome everybody.
0:25.4	Chris, thank you very much for joining us, founder of Eyebrack.
0:28.8	What we're going to do, we're going to cover so many topics today because we've got
0:32.1	a real good podcast lined up talking all about trust, talking about direct bookings but
0:35.6	just talking about marketing in general and the importance of it.
0:39.0	So just to get us started for anybody who has never heard of Eyebrack before, can you just
0:43.1	give us a very quick overview of what you do, how you do it and how you came about and
0:47.8	where we are right now.
0:48.8	I'll be in the lift.
0:49.8	Thank you.
0:50.8	Okay.
0:51.8	All right.
0:52.8	I'll try and keep it as brief as possible.
0:54.8	So yeah, Eyebrack was founded back in, as an idea in 2014.
0:59.3	We brought it to market in 2016, which was basically on the back of, when I witnessed
1:06.5	fraud for the first time here in the South of France, when a family got floated and lost
	...

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