What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand | Ep. #1562

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 15 November 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Does Leverage Actually Mean? [00:46] Capital is the first and most commonly known leverage. [00:55] Labor is a powerful type of leverage; hire people better than you. [01:27] Why code and software are considered the third type of leverage. [01:39] Content is king: Media is the fourth and newest type of leverage. [02:12] Hear why Neil believes media is the hardest thing for companies to get right. [02:58] How the Kardashians have effectively leveraged media to build an empire. [03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand. [03:54] If people know who you are, you will have a better shot at success. [04:04] Other examples of great brand builders like Gary V and Tim Ferriss. [05:06] Whatever you can, focus on the media. [05:34] That’s it for today! [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: AngelList Naval Kardashians Kylie Cosmetics Alexandria Ocasio-Cortez on Twitter Donald Trump on Twitter Arnold Schwarzenegger Gary Vaynerchuk Crushing It! Wine Library: Tim Ferriss The 4-Hour Workweek Logan Paul Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Battah.
0:55.0	And today we're going to talk about what leverage actually means.
0:58.0	So there's four types that you need to understand and a lot of people talk about
1:02.0	oh you know if you create content you're going to
1:03.9	be leverage if you hire people you're going to have leverage right so Nival
1:07.6	which is a billionaire he founded angelist invest in a lot of great companies
1:11.5	four types of leverage and then we'll kind of
	...

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