Hello and welcome to the Pink Bike podcast. Today we have some special guests with us from MicroShift.

We've got Patrick Chen and Gus Juffer. I'm going to be talking about Microsoft, the drive train manufacturer you may or may not have heard of.

I'm going to get into the details of what it's like to be a smaller drive train manufacturer in this current landscape about what people want from their drive trains and some new products from Microsoft as well. So thanks for joining us, Patrick and Gus. We also have Brian Park here,

but Patrick and Gus are the main, the main feature guests.

Why you got to do me like that? I'm sorry, but you are here. Yeah. Well, before we get too deep

into it, let's just step the stage and explain what Microshift is,

how long you guys have been in business, where it's based.

I want to take that one, guess.

Yeah, for sure.

So Microshift has been a drive train company since 1999.

That's when it got incorporated and it's based in Taiwan.

But really, the story kind of starts before that.

You know, the folks that started the company worked for, you know, worked in the Taiwan bike industry.

And if you know the Taiwan bike industry, it's very small.

Lots of folks worked at the same companies or went to high school together, you know, that kind of thing.

And so the folks that

started microshift had worked at, um, a variety of different companies, but like Falcon was one of them.

Uh, they had got some, some, um, some experience at Sun Tours, as well. And so had a lot of experience

when they started the company. Um, and that said, hey, you know, Taiwan doesn't have a national drive train company like,

like Shimano, you know, like Japan does.

And so said, hey, well, let's, you know, that's a, there's an opportunity.

Let's start one.

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