So I have one gripe about chip bags, especially for the single serve, it seems to me very suboptimal to have the only opening at the top, where you kind of have to jam your hand in there and you can't really see what you're getting.

Wouldn't it be better to have a bag that just laid out all the chips on the package,

like a nice picnic blanket or something? Have you ever thought about that?

But imagine that you're walking around eating a bag of chips, which a lot of people do.

How would that work?

If you open out the lays too much and a gust of wind comes by,

you're going to see a lot of chips flying.

We have to worry about all these

little practical things. That's Indra Noe. Good morning. Noee is the CEO of PepsiCo. So when it

comes to little practical things to worry about, she has a lot of them. PepsiCo has more than

260,000 global employees and over 100 brands and trademarks,

including 22 that each do at least a billion dollars a year in sales. Those include Pepsi,

of course, and Gatorade and Tropicana and Quaker Foods. There are also seven separate billion-dollar chip brands, lays, ruffles,

Doritos, Tostitos, Cheetos, Fritos, and Walkers.

So I'm out in the marketplace almost every week, looking to see how our products look like

on the shelf, not from a CEO lens, more from a consumer lens. Because at the end of the day, I'm not just a

CEO, I'm also a consumer. I'm a shopkeeper. I'm a gatekeeper of my family. So I look at our

business through a different lens. And then I come back and I talk to my people about what I

saw was good and what wasn't really good. Do you find it surprising that the CEO of a $170 billion company

micromanages her potato chips?

What about the CEO of an even bigger company when built on silicon chips?

I'm talking about Microsoft CEO, Satcha Nadella.

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