A November 10th, 1969, the first episode of Sesame Street aired on PBS, and it was

unlike anything that had ever been on television before.

It was a collaboration between educators, psychologists, comedy writers, TB producers,

and puppeteers like the great Jim Hanson, who were all working together to create educational

content for children.

Television is such a huge influence on children.

There's family over the church or the school and television, and as an industry, we don't

generally face up to that responsibility, and I was delighted to be doing that sort of thing.

The creation of the show was laid out in a brilliant HBO documentary that I've now seen

three times, called Street Gang, how we got to Sesame Street.

And at the heart of it is an exploration of what's possible when next-generation technology

is used to mainly for the next generation.

I'm Isaraskin, and I'm Tristan Harris, and some might say that television is itself

the problem.

Neil Postman actually said the problem with Sesame Street is that it takes television

seriously even though as a medium, it is bad for education.

But even so, what Sesame Street is exploring is the upper bound and upper limit of how

do you do television in the most developmental way possible, which has lessons for us in

how we think about social media and even artificial intelligence.

So today on your individed attention, what happens when creators consider what lifelong

human development looks like in terms of the technologies and mediums that we make?

And what philosophies from Sesame Street can we take away to inform how to steward the power

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