Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we are going to talk about what can marketers automate?

So marketers can automate a lot of stuff.

One thing that you can do is you can automate a lot of your email marketing.

And I know a lot of people call that marketing automation, and when we're talking about

automating marketing, we're not just talking about email marketing, but through tools like

HubSpot or Keep or Get Response or even ConvertKit or even MailChimp, they'll have automation

in there with workflows.

If someone doesn't open up an email, send them this.

If someone adds things to their car, but they don't complete the checkout, send them this

email.

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