Welcome to Marketing School, the only podcast that provides daily top level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we are going to talk about how to systematize your marketing.

So when you think about marketing is you have SEO, you have paper, click, you have email

marketing of all these different channels, eventually your organization will have many,

many more people in each department as you end up growing.

What we found to be one of the best approaches is if you can end up having people document

their processes for doing every task in marketing, in essence, you're creating like an

internal wiki or documentation, what you can do is then create a process that in that

way, anyone who's news that's coming on board, they'll know how to follow it.

Or existing people, if they're, you know, switch roles or, you know, decide to focus

on SEO instead of email, they'll know exactly how to do it because everything is documented.

And over time, your processes will change and that's okay.

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