What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 October 2017

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device. Time Stamped Show Notes: 00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop? 00:37 – You get less text in mobile because of its limitations 00:50 – Mobile costs are cheaper 01:15 – You’ll see less snippets or other information with mobile ads 01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device 02:07 – “You have to tailor for experience” 02:18 – Have a responsive design and test how it looks on different devices 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy 02:28 – That’s it for today’s episode! 3 Key Points: When creating ads, consider the devices that your customers use often. Test the ads on EVERY device to fine-tune the experience. Keep in mind the limitations in place with mobile ads, especially when it comes to your text. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about what the major differences are between
1:02.0	PPC ads on mobile and desktop.
1:05.2	So first and foremost, seems like a duh statement,
1:07.8	but you do get less real estate on your mobile device
1:10.7	versus your desktop.
1:12.4	When I say real estate, I mean you get less text in general because mobile is smaller.
1:17.6	So that's the first difference.
1:19.0	The biggest difference is the cost on mobile is a lot cheaper.
1:22.2	Doesn't matter usually what you're bidding for, the cost is cheaper,
	...

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