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Marketing School - Digital Marketing and Online Marketing Tips

How to Improve Brand Loyalty | Ep. #438

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 12 October 2017

⏱️ 4 minutes

🧾️ Download transcript

Summary

In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make people talk about you, and what you need to be doing to increase customer loyalty.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Brand Loyalty 00:38 – Amazon Prime’s two-day shipping policy initially scared their investors, but it became successful in the end 01:11 – “Go above and beyond to help customers” 01:28 – When people post on social media and tag your business, make sure to reply 01:40 – When people know that you’re responsive, they tend to be more loyal to you 01:53 – Eric helps their clients get additional exposure which is already above and beyond their services—this creates loyalty 02:05 – Eric connects and builds relationships with people 02:32 – “Just care about people” 02:42 – Think of the big brands who go above and beyond to help you 03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:15 – Go to SingleGrain.com/giveaway to get your FREE copy 03:21 – That’s it for today’s episode! 3 Key Points: In the end, just care for people and help out as much as you can. Respond to your followers, clients, customers—the more responsive, the more they tend to be loyal to you. Learn from the big brands and what they do to cater to their customers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:55.0

Welcome to another episode of marketing school. I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we are going to talk about how to improve brand loyalty.

1:01.0

So actually, we just talked about this a second go.

1:04.0

I'll give, I'll go with the Amazon example.

1:05.8

So Amazon, for example, you think about their customers,

1:09.5

centricity, everything they've done,

1:11.4

let's say when they started Amazon Prime, the whole two-day shipping thing,

1:14.1

you know, investors were really scared, you know, you're going to spend all this money on two-day

1:17.2

shipping and look at the giant that they've created now.

1:20.0

So many people are Amazon Prime members, I've been a Prime member for God knows how long.

...

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