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We're talking about club rebrands. Why would a team want to change up their logo and branding? Why does this seem to happen with increasing frequency? And what are some of the best and worst examples in soccer history? Here with me, to break it all down as a man who knows in his heart that the Juventis rebrand was rubbish when it happened and it remains rubbish to this day. It's Graham Ruffman. Hello, Graham. I'm glad on the same page from the start hello taylor rockwell we're going to come to this later in this episode it's the hell that i am willing to die on um i've actually rebranded i've rebranded myself today taylor for this episode in preparation for this episode so you can now call me mr big muscles millionaire that's what i've rebranded myself as. I hope you're okay with that. Vincent Tan tried that at first with Cardiff, and then he had to go with just the red logo instead. But yeah, that feels a good rebrand for you, Graham. I was going to say, your name appears the same in the recording window. Your background is the same. The haircut is the same. So it's a very minor rebrand it's just the name then

it's actually just my quads that are the big muscles they're just hidden behind the desks

is that how it works i'm gonna re-brand myself as thin does that work no it's just a very

specific area that i wanted to rebrand. All right.

So now we know that Graham has issues with his quads.

I'm glad we've established that right away and that he's wrong about the Juventus logo.

We're learning so much on this episode.

All right, Graham, before we get into that particular can of worms, let's talk about rebrands from a more general point.

Why would a club want to do that? What are the reasons why

clubs want to freshen things up or change up that logo? Yeah, so broadly speaking, trends change,

right? So I found a section on the site of a design company called Stonefern, as far as I can tell,

they've been involved in kind of multiple club rebrands. They had a passage on their site, So I'm just going to read this passage because I thought it summed things up pretty well.

As design trends evolve and change, we have seen a shift back to the minimalistic and

simplistic badges. The last decade has been the era for removing the gaitish, bright

colors of the traditional crests, minimizing intricate designs and bringing in clean lines,

minimal text and simplified iconography. This modernisation also allows the badge to become more

...