What are Spam Traps? EXPERT GUEST: ZeroBounce COO Brian Minick | Ep. 323

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 3 May 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson welcomes back Brian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them.

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Best Moments:

(01:03) Introduction to spam traps – a topic that causes marketers to “freak out”

(02:28) Spam traps affect everyone – B2B and consumer marketers alike

(02:49) Pristine spam traps explained – email addresses created specifically as traps

(06:46) Recycled spam traps – abandoned accounts converted into traps

(08:18) The importance of recency in email marketing practices

(09:57) How often should you be validating your email lists?

(12:33) Why email validation is critical when switching ESPs

(13:39) The “switch” ESPs pull – how they categorize senders into quality tiers

(15:12) Resources available through ZeroBounce

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Guest Bio

Brian Minick is the Chief Operating Officer at ZeroBounce, the industry leader in email validation, data improvement, and data hygiene. With extensive expertise in email deliverability, Brian specializes in helping marketers identify and eliminate issues like spam traps that can damage sender reputation. He’s particularly passionate about bridging the communication gap between sales and marketing teams to ensure email success. Connect with him on LinkedIn to tackle your deliverability challenges!

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Email chaos...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.0	We are back for do this, not that. We are back for Do This, Not That podcast, presented by Marigold, and we have a repeat guest.
0:46.7	You know that the guest is awesome.
0:48.9	When we asked them to come back on, and that is the case here, who do we got?
0:52.0	We got Brian Minnick, who's the chief operating officer
0:54.5	at zero bounce, which is the absolute leader in the marketplace as relates to email validation,
1:01.2	data improvement, data hygiene. And we asked Brian to come back because one topic we've never talked
1:06.7	about in this show, okay, is spam traps. What exactly are they? Does everybody have to deal with
1:13.0	them? How do you get rid of them? Because people kind of talk about them vaguely, but we're going to
1:17.0	break it down in real simple terms here. And Brian is the smartest guy I know on this topic. So Brian,
1:21.7	welcome back to the show, man. Thanks, Jay. Pleasure to be back here. And thanks. It's a very sensitive topic, to be very honest with you.
1:28.5	I mean, I hear people freak out about the term. Like, it's mysterious, right? Because as simple as the
1:35.5	name actually is, it's very descriptive of what exactly it is. But how do they get created? Where do they come from?
1:41.9	How do you get them off? What do you do with these things?
1:49.5	What kind of problems do they cause? There's a lot of like, you know, ripple effects of these type of things. And they, they tend to haunt you because they can kind of just bury themselves
1:53.4	in your list. I look at them as like the bugs in the wall, you know, like where the hell that thing
1:58.2	come from, you know? Like, where'd that come from? No, not bad bucks.
2:01.5	I don't have any experience with those.
2:02.5	What's Jay?
2:02.9	Don't do that.
	...

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