Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast, presented by Marigold.

And today, we're going to be ripping through some very specific tactics that are working literally right now as relates to the uncertainty in the economy.

I do not care about politics or any of that.

And it doesn't matter what any of us think about tariffs or no tariffs or whatever.

There is no doubt.

There is no question.

And now there's data behind it.

And this is all new in the last few weeks about how uncertain consumers and business

decision makers feel about the economy.

And now we are seeing very specific marketing tactics that if you do, you are seeing seriously increased engagement.

So no longer right now, and it's going to be this way for the next few months for sure,

you cannot just do business as usual in your marketing because things have shifted.

Our mindset has shifted.

So first, I want to give you some of the stats that have just come out about our mindset

shift.

And then I have some very specific marketing tactics, whether you're marketing to business decision

makers or consumers that you really want to think about doing that are working really, really

...