What Are Marketing Performance Metrics™ & Why Are They Important?
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 26 July 2024
⏱️ 48 minutes
🧾️ Download transcript
Summary
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter.
Chapters:
- 00:00:00 Welcome to the Perpetual Traffic Podcast
- 00:00:43 Surviving a Category 5 Hurricane in Jamaica: Lauren's Wild Story
- 00:03:59 Introducing Our New Multi-Episode Series
- 00:05:53 Why Marketing Performance Indicators (MPIs) Matter More Than Ever
- 00:08:11 The Real Deal on Marketing Metrics: What You Need to Know
- 00:12:18 Bridging the Gap: How Marketing Connects to Business Health
- 00:22:45 Case Studies and Real-World Wins: What You Can Learn
- 00:25:08 Demystifying Marketing Efficiency Ratio (MER)
- 00:26:15 Breaking Down Silos: The Challenge of Isolated Marketing Channels
- 00:28:04 Apparel Brand Case Study: Beyond ROAS
- 00:30:01 MPIs in Action: Driving Real Business Outcomes
- 00:36:35 Integrating Finance and Marketing: A Strategic Approach
- 00:42:51 Wrapping Up: Key Takeaways and Final Thoughts
LINKS AND RESOURCES:
- MPI Checklist
- Episode 602: How Google Ads Are Ripping You Off & How To Scale In Spite Of It
- PT on Telegram
- HURRICANE DEVASTATES CARIBBEAN
- Wicked Reports
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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Transcript
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| 0:00.0 | Hey folks, Ralph here. |
| 0:02.3 | With something that could seriously upgrade your top of funnel ad game, if you've been a |
| 0:07.4 | PT listener for any period of time, you know that we talk about top of funnel all the |
| 0:10.8 | time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.8 | or customers and then convert them typically at bottom of funnel. |
| 0:22.8 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
| 0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy designed |
| 0:52.6 | to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:12.9 | And the match rate is awesome. |
| 1:15.0 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCritter, we twisted |
| 1:28.7 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for |
| 1:34.3 | y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the |
... |
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