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Perpetual Traffic

How to Use the Microsoft Outage to Sell More of Your Stuff

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

0.00 Ratings

🗓️ 23 July 2024

⏱️ 34 minutes

🧾️ Download transcript

Summary

Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic Podcast
  • 00:01:00 - Telegram Tidbits: Join the Party
  • 00:02:00 - Metrics Mania: Today’s Hot Topic
  • 00:03:30 - Sponsor Shoutout: Jim Weed’s Wonder Brew
  • 00:05:30 - IT Apocalypse: The Largest Outage Ever
  • 00:08:00 - Newsjacking 101: Marketing Goldmine
  • 00:11:00 - Real-Time Relevance: Staying Ahead with News
  • 00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks
  • 00:19:00 - Tactical Tactics: Turning Ideas into Action
  • 00:25:31 - Memorable Moments: Creating Lasting Impressions
  • 00:29:59 - Wrap-Up: Final Thoughts and Future Steps

LINKS AND RESOURCES:


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Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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