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Marketing School - Digital Marketing and Online Marketing Tips

What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 13 March 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time. Time Stamped Show Notes: 00:27 – Today’s topic: What a Marketing Nurture Sequence Is and What You Should be Putting Into It 00:33 – Nurture sequence is going to allow you to talk to people over time and give them value 00:51 – When someone first opens your email, you have to nurture them 01:20 – Neil shares what his nurture sequence looks like 01:33 – Neil builds an emotional connection with his viewers 01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services 02:00 – Eric shares a lot of podcasts from Growth Everywhere 02:27 – Eric’s viewers are interested in marketing and growing their business 02:34 – Eric keeps on sharing his content 02:48 – One of Neil’s clients took 2 years to sign up 03:00 – Eric uses Drip and makes a list of the most important emails 04:10 – Neil’s most important lesson from Frank Kern 04:22 – “It’s all about the sequences and find out where the holes are” 05:20 – Check out Frank Kern’s webinar on contingency 05:28 – Frank Kern’s webinars are on Youtube 05:40 – Russell Brunson has some good stuff about marketing automation and marketing nurture sequence 05:47 – That’s it for today’s episode! 3 Key Points: Nurture your viewers by giving them valuable content. Don’t just push your products on your viewers—build that trust and relationship. Take a look at your sequence and check for gaps and holes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue and I'm Neil Patel

0:57.0

and today we're going to talk about what a marketing nurture sequence is

1:01.0

and what you should be putting into it. So a nurture sequence actually

1:06.2

is something that you have as part of your marketing funnel, you can call it marketing automation,

1:11.4

but a nurture sequence is going to allow you to talk to people over time,

1:15.2

give them value, right?

1:16.7

Just because somebody opted into your email list first, so let me back up a second.

1:20.6

Somebody opt into your email list, then afterwards what happens right most people

1:24.3

aren't going to buy on the first shot so what you have to do is you have to nurture

1:27.9

these people you have to continue to give them value maybe you know one of the

1:31.4

things I've heard from a couple people is you give them four things of value and you might have a light ask.

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