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Marketing School - Digital Marketing and Online Marketing Tips

How to Generate Consulting Leads From Your Website | Ep. #224

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 12 March 2017

⏱️ 9 minutes

🧾️ Download transcript

Summary

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website 00:32 – First is to add live chat on your website and have someone manning it 00:35 – Use Intercom 01:06 – Don’t just have long form fields, break it into steps 01:40 – Make sure you are segmenting people 01:45 – You can use Infusionsoft or Drip 01:54 – Eric shares how he uses Drip 02:23 – Use marketing automation and leverage your different nurture sequences 02:43 – Be creative in the way you collect leads 02:49 – Neil’s SEO tool 03:00 – Neil has thousands of unique URLs going into his SEO tool 03:23 – Neil helps people get more traffic 03:47 – Make sure you set up an experimentation framework 03:59 – Do testing all the time, especially if you’re driving traffic 04:10 – Use Visual Website Optimizer or Optimizely 05:03 – Insert calls-to-action 05:10 – You can get more leads this way 05:51 – Do webinars 05:56 – Neil’s webinars work 06:45 - Phone calls work, too 07:00 – CallRail tracks where the calls are coming from and record them 07:46 – That’s it for today’s episode! 3 Key Points: Continue to be creative in the way you collect leads. Run an A/B test and implement a growth experiment framework. Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marking school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about how to generate consulting leads

1:00.0

from your website.

1:01.0

So I'll go with tip number one. Tip number one is adding live chat to your website. So I'll go with tip number one.

1:03.0

Tip number one is adding live chat to your website.

1:05.4

So we use Intercom.

1:06.7

Intercom has generated leads from businesses like Proctor and Gamble and

1:10.8

certain airlines as well.

1:12.3

So adding live chat and making sure that you have someone manning it.

1:15.1

You know, what's the point of having live chat if you don't have someone there?

...

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