West & Willow - Collaboration over Competition

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 November 2021

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by MuteSix, Repeat, and CartText**

“Collaboration over competition will always win” that's what keeps Ben focused on what's truly important. In part 2, Ben Lebowitz, Founder and CEO of West & Willow, mentions the beginning of the brand when he lacked experience and people were directly copying his brand.

Ben built fundamentals that competitors could not replicate. Since the beginning, his laser-like focus has been on making amazing modern pet portraits. As per him, there's an opportunity in eCommerce for everyone.

Having someone hanging one of West & Willow's portraits in their home is what inspires Ben. The brand is exploring new routes and mediums too.

Here he talks about:

* Building fundamentals
* Thoughts on the pet market
* West & Willow website
* Different requests for portraits
* His laser-like focus
* What's next

Join Ramon Vela and Ben Lebowitz as they break down the inside story on The Story of a Brand.

For more on West & Willow, visit: https://westandwillow.com/

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Transcript

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0:00.0	Recorded at Mute6 Studios.
0:07.0	This is not your average entrepreneur or e-commerce podcast.
0:11.0	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:22.0	I was at a marketing conference last week, and they were there.
0:27.1	I don't know what their revenue is, but based on the amount of emails and text message
0:32.9	recipients that they have in their list, I would say that they are in the eight figure plus revenue a year,
0:39.3	and they sell specifically jewelry for your body, not your earrings, but body jewelry. And I was like,
0:47.3	that exists, you know, and maybe I'm just close-minded and I didn't know that that exists. But
0:51.2	it just goes to show you there's so much opportunity in e-commerce.
0:56.6	And I know there's a lot of room for everybody.
1:00.6	That's not to say that, you know, you could die death by a thousand cuts if you've got 100
1:05.0	lookalikes out there doing Weston Willow style portraits.
1:08.1	That can be harmful.
1:10.3	But I believe that there's a lot of room for everyone.
1:15.6	And as my mentor says to me, collaboration over competition will always win.
1:22.6	And that is something that has really just transformed my thinking and kind of keeps me focus on what's truly important every day.
1:35.2	Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce is the key to customer retention for CPG brands.
1:45.0	But with monthly churn rates pushing 10% across the industry,
1:49.3	repeat has a better way.
1:51.5	Repeat will automate a frictionless reordering experience
1:55.2	for the largest part of a CPG brand's customer base,
	...

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