West & Willow - Differentiate through Brand Building
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 16 November 2021
⏱️ 36 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Repeat, and CartText**
“What I can do differently, I'm going to do it right away” that's Ben’s approach to differentiating his brand. In part 1, we have Ben Lebowitz, Founder and CEO of West & Willow, a brand that creates custom pet portraits.
Ben has worked in advertising, specifically in social media and digital marketing, for a little less than ten years, and five years ago, he decided to quit his full-time job. He was fascinated by a print-on-demand video that he came across through YouTube. Later, he experienced his light bulb moment when his mom drew a charcoal portrait for his dog.
West & Willow had identical competitors, so Ben hired PR, SEO, and media agencies to differentiate his company. According to him, the only way to differentiate is through building a brand.
He talks about:
* Gratefulness
* Overview of the brand
* Where was he before West & Willow
* His light bulb moment
* Low barrier of entry business model
* How to differentiate
Join Ramon Vela and Ben Lebowitz as they break down the inside story on The Story of a Brand.
For more on West & Willow, visit: https://westandwillow.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.0 | My product, it can be, is sold in many other stores. |
| 0:26.6 | Maybe it's not a pet portrait, but it's the same product. |
| 0:28.9 | So the only way to differentiate is through brand. |
| 0:32.6 | And I sometimes think about, you know, other sort of businesses that are similar that are built specifically on brands. |
| 0:42.5 | Like you think about like a Zappos, which is kind of a maybe overuse reference at this point, but rightly so. |
| 0:49.0 | They are, they are, if it wasn't for customer service and loyalty program that they've built they |
| 0:55.5 | wouldn't have the the magnitude of success that they have today so that is really like my |
| 1:03.8 | thought process it's it's I know I'm going to get ripped off I cannot stop people from |
| 1:08.5 | ripping me off right but what I can do differently I'm going to do it right away I cannot stop people from ripping me off, right? But what I can do |
| 1:11.1 | differently, I'm going to do it right away. And that has been my approach from very early on. |
| 1:16.7 | And what I believe has led to the success that we have seen to this day. |
| 1:24.7 | Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce is the key to customer retention for CPG brands. |
| 1:34.0 | But with monthly churn rates pushing 10% across the industry, repeat has a better way. |
| 1:40.9 | Repeat will automate a frictionless reordering experience for the largest part of a CPG |
| 1:46.7 | brand's customer base, the non-subscriber. Repeat uses machine learning to analyze one-time |
| 1:53.0 | shopper behavior, automates reordering notifications, and delivers personalized replenishment cards |
| 1:59.5 | that aid in upsell and cross-sell efforts. |
| 2:03.1 | The result? |
... |
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