Air & Anchor - Life’s Little Moments
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 18 November 2021
⏱️ 35 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“A brand that is about life's little moments” that's what Air & Anchor strives to be. In part 1, we have Rachel and Omar Ajaj, Co-Founders of Air & Anchor, a lifestyle brand.
They launched the brand as a way to take a moment of gratitude from their fast-paced lives. Omar comes from an international distribution background, Rachel has a background in design and product development. Air & Anchor was their leap of faith and a modern twist to Rachel's family history and business.
The brand is passionate about crafting unique pieces for people. It's moreover trying to keep craftsmanship alive and supporting the community. According to them, constantly looking for the next best thing, product functionality, understanding things take time, and belief are essential lessons for founders.
In the first half, they talked about:
* Gratefulness
* Overview of the brand
* Their background
* Why Air & Anchor
* Difficulty they faced
* Getting the word out in pandemic
* Lesson learned
Join Ramon Vela, Rachel, and Omar Ajaj as they break down the inside story on The Story of a Brand.
For more on Air and Anchor, visit: https://airandanchor.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by StoreYa.
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | recorded at Mute Six Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:20.6 | We really founded the brand because we live fast-paced life and we had to slow down. |
| 0:28.0 | So we created a brand that was all about life's little moments in between the chaos |
| 0:32.5 | of everyone's life. |
| 0:33.3 | There's these small moments in between and whether that's getting a cup of coffee or getting a |
| 0:38.1 | beer with a friend or you know taking a moment to yourself to really you know let's start take a |
| 0:42.2 | know circle back to gratitude and taking a moment of gratitude and kind of resetting i guess you |
| 0:47.5 | could call it but we created this brand um which is a lifestyle brand um we have jewelry background |
| 0:53.9 | jewelry is a is a big main. We have jewelry background. |
| 0:58.4 | Jewelry is a big main focus for us of kind of being those reminders. |
| 1:03.4 | And then we have a lot of product extensions that really enhance those small moments, |
| 1:08.0 | like getting a cup of coffee or cuddling on the couch or taking a road trip or something like that. So we are very passionate about, you know, really crafting, |
| 1:14.3 | you know, these amazing goods that enhance those moments, but also the jewelry that reminds you. |
| 1:19.7 | So that's kind of our 60-second pitch. |
| 1:25.2 | If managing your ads drives you crazy and you're all about automating your ecom business, |
| 1:30.5 | then you have to give Storia a try. Storia will launch, optimize, and scale your ads on |
| 1:36.4 | Google, Facebook, and Instagram without you having to do anything. Their powerful AI will |
| 1:42.4 | optimize your campaigns 24-7, delivering the best ads to the right |
| 1:46.5 | customers. They're a Google and Facebook partner that supports over 400,000 merchants. That's 400,000. |
| 1:54.0 | To get started and enjoy a 33% discount for the first month, simply visit storia.com |
... |
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