Hey, podcast. I hope you're doing well. I know it's been a crazy year. It has been for Me Too.

And thankfully, in the U.S., things are starting to normalize a little bit with everything that's been going on.

And I know a lot of you are thinking about what the world is going to look like moving forward and where you should take your business.

Should you start a business? Should you keep the one that you've got. We've got some free resources

that we've been updating over at capitalism.com slash start. And this is where all our free stuff

that will help you clarify what your best next moves are, it will show you our strategy for building seven-figure brands,

and it will give you a bunch of free resources that'll help clarify the next steps forward for

you. So if you're starting to kind of come out of hiding a little bit and you're wondering

what's next, and you haven't gone through this yet. Go over to capitalism.com slash start and go through

this. It will give you the clarity that you need in order to make the next best decisions for you

in your business. Welcome everybody and Seth and Katie. Welcome toism.com. Thanks for hanging out with me.

Thanks for having us. So I am a small investor in Wellness when you decided to kick things off.

I wanted to be a part of it because you built this amazing audience and then launched this product brand to this audience.

And my first question is I would like to hear you've been in kind of the blogging and

kind of the influencer side for a long time.

Why did you decide, Katie, I'd like for you to take this one.

Why did you decide to partner your existing audience with a

physical products brand? What was the rationale behind that? Great question. And something I actually

resisted for a really long time. Certainly at business events, people for years had said,

you guys should do physical products. You should do physical products. And I never wanted to do

physical products just for the sake of doing physical products. I understood absolutely on the business side how wonderful they can be and how you can build a

brand through that. But I had seen a lot of people just white label products that already existed

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