Welcome to the Marketing Your Business Podcast
Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
4.9 • 679 Ratings
🗓️ 10 October 2017
⏱️ 4 minutes
🧾️ Download transcript
Summary
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It's about leveraging your marketing to build a business that is high in profit, low in stress and one that gives you the ability and freedom to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur, Stu McLaren, as he shares what's working selling products online with product launches, online communities, email marketing, social media marketing, content marketing, pay per click marketing and so much more. This is about the marketing that leads to more sales, more profits and a high growth business.
With that said, this show is not just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want while having the time to travel and do all the things you want. It's about reducing the "go-go-go" stress and instead redesigning your business so you can be more present in the lives of those that matter most to you. To laugh more, live more and to create a real difference in the world.
For years, Stu McLaren has helped experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, Stu coaches and consults other elite level entrepreneurs, experts and influencers, who want the same kind of growth without the stress or tension of neglecting the things that matter most. So, if you've got an established business and you're looking for ideas on how you can get your products and services in front of more people OR you're someone who is thinking about starting a business and you want to see the behind the scenes of another entrepreneur doing it in in real time, the Marketing Your Business podcast is a show that is tailor made for you.
For more details, visit MarketingYourBusiness.com.
Transcript
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| 0:00.0 | Thanks for listening and welcome to marketing your business. |
| 0:05.5 | If you're looking to grow your business, reach more people, and geek out on all things marketing, you're going to enjoy this show. |
| 0:13.1 | My name is Stu McLaren and I've built businesses, I've sold businesses and every day I'm rolling up my sleeves growing the business that I currently have, which is a software |
| 0:21.3 | and a training company. And I love being in business for myself, and I love helping others do the same. |
| 0:27.2 | That's why this show is for you, the entrepreneur. It's a show about all things marketing, but with a |
| 0:33.0 | slight twist. It's about leveraging marketing to build a business that is high in profit, but yet low in |
| 0:39.9 | stress, and one that gives you the ability to have the greatest impact in the world. It's also a behind |
| 0:45.6 | the scenes of us building our business, both the good, the bad, the highs, and the lows. It's a real |
| 0:51.7 | world in the trenches perspective of how to take an idea, give it life, |
| 0:56.3 | and then present it to the world in such a way where you get paid handsomely for what you've created. |
| 1:01.9 | But it's also about building a business that gives you the resources to go big on the projects |
| 1:06.4 | that light you up while being able to simultaneously support the people you love and the causes |
| 1:11.6 | that you're passionate about. We'll talk about ideas and tactics and strategies that are |
| 1:16.6 | going to help you and I grow our business in today's new world. And trust me, we are going to |
| 1:21.2 | geek out on all things marketing. We'll talk about the best strategies and tactics for leveraging |
| 1:26.5 | the internet, online and offline product launches, building a following, making sales, and growing a team. |
| 1:33.0 | Plus, you'll hear firsthand what we're doing in our business, including how we grew the business to over $6 million in the first 10 months. |
| 1:41.7 | And I'll be sharing with you what we're doing to continue our growth. |
| 1:45.0 | You'll be along for the journey and you'll hear exactly what's working and what's not. |
| 1:50.0 | And we'll also talk about the things that will help you, the business owner, |
| 1:54.0 | like how to make doing business fun and easy. |
| 1:57.0 | Plus we'll talk about the realities of being an entrepreneur, |
... |
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