Marketing is simple because it boils down to three things. I'm going to tell you what they are

in this episode. Marketing your business is for you, the business owner, who has a product,

a service, or a message that you believe in. My name is Stu McLaren, and each week we'll take a

behind-the-scenes look into the real-world marketing tactics and strategies for getting what you

have in front of a lot more people. Thanks for spending some time with me today. Now let's get started.

All right, so welcome to marketing your business. You know, we are going to kick things off in the

Marketing Your Business podcast with a three-part series.

And I'm going to start first with the foundational piece, which is the title of this episode,

it's called Marketing is simple because it really is.

You know, too often I see business owners making it way more complex than it really needs to be.

And the fact of the matter is, it boils down to three specific things.

The first thing is getting attention. So how do you get attention? Well, there are a ton of different

types of marketing designed to get people's attention. There's content marketing, social media

marketing, video marketing, Facebook marketing, affiliate marketing, direct marketing,

email marketing. There's mobile marketing. There's pay-per-click marketing. There's point-of-sale

marketing, referral marketing, SEO marketing, street marketing, viral marketing. Man, the list goes on and on.

But the point of the matter is every single type of marketing is all designed and engineered to get

people's attention. So let's just take content marketing as an example. What's the whole point of

creating content? Well, we want to create high value content so that it grabs people's attention.

We can give them value up front and in the hope that they're going to want to continue to

hear from us. They're going to want to continue to either click through to our website,

sign up for our email list. They're going to want to continue to hear from us, right?

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