Weezie - The Secret to Making Consumers Fall in Love With Towels

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 5 June 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What does it take to elevate a simple, everyday product into a beloved premium brand?

In this episode, I sat down with Lindsey Johnson, Co-Founder & CEO of Weezie Towels, to talk about how she’s redefining the towel category with quality, intentionality, and customer delight at the core.

Lindsey shares how Weezie was built from scratch with a focus on product excellence, brand storytelling, and community feedback. From launching with just a few SKUs to expanding into custom monograms and thoughtful gifting experiences, Weezie’s journey is packed with lessons on scaling direct-to-consumer (DTC) operations, maintaining high standards in manufacturing, and adapting to shifting consumer expectations, while staying grounded in its purpose.

Here are a few highlights from our conversation:

* How Lindsey turned a gap in the towel market into a premium, design-led opportunity

* The importance of obsessing over every customer touchpoint—from box to bathroom

* Why feedback loops helped shape their core product line and brand evolution

* Building a retail-ready experience while staying loyal to DTC roots

* What it really means to lead with trust, transparency, and intuition

Join me, Ramon Vela, in listening to the full episode to hear what it takes to build a movement around conscious consumption, one bottle at a time.

For more on Weezie Towels, visit: https://weezietowels.com/

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REViVE Amazon Marketing Partners: https://revivemp.com/

REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Transcript

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0:00.0	you learn you get a lot of advice hey you should do this you should do that or you shouldn't do
0:04.6	that or whatever it is how you do how do you do how do you do how do you discern which feedback
0:12.0	or advice is best to take i think that's something that comes with practice i think knowing that
0:18.3	whatever you're building as an entrepreneur is hopefully unlike anything else that's out there, right?
0:23.6	That's why you're building it.
0:24.8	And so you can take advice from 100 people and it's on the entrepreneur to filter and synthesize and then ultimately decide what is your viewpoint, right?
0:35.3	I think that's what's so interesting.
0:37.2	I think at the time we launched
0:38.2	the business, it was like the D to C boom in New York. You know, brands were popping up for every
0:44.6	product. And people would always say, oh, are you doing the playbook from Warby Parker or this
0:49.8	playbook? And I always would say there really is no playbook anymore for any of these brands. Maybe there was at one point, but the landscape is changing so rapidly and nobody is building exactly what we're trying to build. And so I think it's really around, it's like, I feel like it's almost like through repetition, you get used to getting a lot of different advice and then synthesizing and filtering it through the
1:11.1	lens of what is right for wheezy and what is right for wheezy right now.
1:25.4	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:30.6	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:34.6	But before we do, if you're a better for you CPG brand thinking about Amazon, let me ask you something.
1:41.7	Are you scaling or just surviving? Because here's the truth.
1:47.0	Most agencies throw your product on Amazon and hope for the best. But Revive Amazon
1:52.0	marketing partners isn't most agencies. The problem is that Amazon is hard. The algorithm
2:00.0	changes. Competition is brutal.
2:02.2	And if you're in the better for you space, you're not just selling a product, you're
2:06.4	selling a mission.
2:08.4	And that's where Revive comes in.
	...

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