Tights Tights Tights - How to Reinvent a Legacy Retail Brand

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 June 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I had the pleasure of sitting down with Allana Hurst, the energetic and passionate owner of Tights, Tights, Tights, a brand that’s as fun to say as it is to shop.

From the moment we started talking, it was clear that Allana brings heart, hustle, and a sense of humor to everything she does.

We explored what it takes to scale a family business with integrity, how she’s reinventing a legacy retail experience for modern consumers, and what it means to stay true to your values in a fast-changing world. This conversation is filled with lessons on entrepreneurship, resilience, and how a niche business can cultivate genuine loyalty.

Here are a few highlights from the episode:

* The origin story of a brand that puts fit, function, and fun first.

* How Tights, Tights, Tights balances brick-and-mortar with ecommerce growth.

* Lessons from leading with empathy, humor, and grit in a competitive market.

* Why customer experience isn’t just a department, it’s the heart of the brand.

* What it really means to build a brand around confidence, comfort, and community.

Join me, Ramon Vela, as we listen to the episode and discover how Allana is proving that legacy retail can evolve and thrive with purpose and personality.

For more on Tights Tights Tights, visit: https://www.tightstightstights.co.uk/

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Transcript

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0:00.0	I know hindsight is hard because you don't have that other experience as a comparison.
0:06.0	But I'm just wondering, would you recommend others do what you did and find those manager buyout type of opportunities?
0:13.6	I honestly was.
0:14.8	It's the best decision I ever made.
0:16.8	I think because when you get an established business, there's like 20 years of already growing that business.
0:23.5	You've got your customer base.
0:25.4	You've got your website.
0:27.4	You've got like we had the eBay account.
0:29.6	You've got all that set up.
0:31.0	But most importantly, you've got the brand already.
0:34.7	You know, like people know that brand.
0:37.3	So to have all that and just so then
0:39.8	start with the manager buyers especially when you've got the ideas and it's already
0:44.0	there for you is well I'm very fortunate to have been in that position yeah and
0:50.0	oh go ahead I'm in doubt it does still have a challenge, so it wasn't a walk in the park.
0:56.3	Yeah.
1:06.7	Hey, everyone.
1:07.8	This is Ramon Vela, and this is another episode of the story of a brand.
1:12.3	Like always, we have an amazing founder and brand that we're going to feature on today's show.
1:17.0	But before we do, many brands know they have a potential on Amazon, but they might be leaving money on the table without realizing it.
1:25.4	Without deep platform expertise, brands can struggle with ad inefficiencies,
1:31.1	unauthorized resellers, and missed revenue opportunities. That's why it's so important that brands turn
	...

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