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The Brad Weisman Show

WEEU’s Radio Revolution with John Treese

The Brad Weisman Show

Brad Weisman

Real Estate, Life Stories, The Brad Weisman Show, Real Life, Homes, Business, Relationships, Brad Weisman, Society & Culture, Entrepreneurship

5.0794 Ratings

🗓️ 7 November 2025

⏱️ 37 minutes

🧾️ Download transcript

Summary

The sound of community is getting louder again. We sit down with WEEU owner John Treese to unpack how a 1931 AM station found fresh purpose with modern tech, live local programming, and an unapologetic focus on Berks County and the surrounding 16 counties their signal reaches. From the decisive frequency move to 830 AM and a 20,000-watt daytime boost to the nuts and bolts of licenses, towers, and engineering, John explains how coverage becomes connection only when you pair it with relevance. ...

Transcript

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0:00.0

Are your kitchen and bathroom way overdue for a remodel?

0:04.0

Well, I got the guy for you.

0:05.2

Call John Sellers at First Response Contracting, 484-256-7136, both residential and commercial services, and he's licensed and insured.

0:15.4

Call him at 484-256-7-136, First Response Contracting.

0:20.4

Thank you. 256-7136 first response contracting from real estate affects the market as a whole which then

0:28.7

sometimes will affect the 10th. Right you know how many. The real life. We all learn in different

0:33.7

ways. If you think about it, Wayne Dyer might not attract everybody

0:37.8

and everything in between.

0:40.0

Mission was really to help people

0:41.7

just to reach their full potential.

0:43.6

The Brad Wiseman show.

0:45.6

And now your host, Brad Wiseman.

0:48.8

All right.

0:50.2

Hugo.

0:50.8

Hello, baby.

0:51.8

Another Thursday.

0:53.2

It's unbelievable. Back like the Terminator. Yeah, yeah. I'll be back. Is that what that meant? Back like the Terminator. Yeah, back. That was good. I got that right away. Sometimes they don't get your jokes. And not that they're not good. I just don't understand them. Mexican humor, baby. No, that's funny. So, you know, we don't always do local, but today we're going to be with a local guest here, and I'm really excited about it, because we've been talking to him and his wife for quite some time, and we're finally going to sit down. You probably know this. If you're local, you've heard of the station, W-E-E-E-U.

1:28.3

It's been around forever, and we'll find out how long it's been around in a couple

1:31.8

seconds here. But there's new ownership there, new management, new ownership. And it's John

1:36.4

Trice and his wife, Christine, and they were crazy enough to buy a radio station. But we're going to find out that it's gone pretty well. And I think it's going to do very well because we've got some great people that are running it now. So without any more delay, John, how are you doing? I'm great. And I appreciate you taking the time to sit down and invite me into the studio here. Yeah. Pretty nice. Thank you. I'm almost, I'm jealous, actually. I don't say almost. This is really cool. It's cozy. You guys, hey, I've seen your new digs. And I've been following you guys on Instagram and stuff like that. And I have to say, you guys did a nice job. I appreciate that. It really needed it. It was a lot of work. Yeah. A ton of work. I'm sure it was. And,

2:19.6

yeah, let's just dig into that. I mean, you know, W.EU has been around for how long?

2:25.0

Since, I believe, 1931. 1931. So it is one of the older radio stations in Pennsylvania.

...

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