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Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Weekly Buzz 11/7/25: Amazon Rufus Has 250 Million Users? New KDP Translation

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10

Entrepreneurship, Business:entrepreneurship, Marketing, Business

4.9604 Ratings

🗓️ 7 November 2025

⏱️ 23 minutes

🧾️ Download transcript

Summary

Amazon’s Rufus drives $10 billion in extra sales, while Amazon sues Perplexity to block AI browsers from scraping Amazon.com. These stories and more on this week’s episode of the Weekly Buzz.

Transcript

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0:00.0

Amazon Rufus gets $10 billion worth of extra sales.

0:04.9

Amazon is suing perplexity because it seemingly doesn't want

0:08.2

agentic AI browsers to browse Amazon.com.

0:12.5

These stories and more on today's weekly buzz.

0:15.2

How cool is that?

0:16.8

Pretty cool, I think.

0:20.8

Hello, everybody, and welcome to another episode of the series of Sellers podcast by Helium 10. I'm Reho. Pretty cool, I think.

0:24.4

Hello, everybody, and welcome to another episode of the series sellers podcast by Helium 10.

0:28.8

I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz.

0:33.1

We give you a rundown of all the goings on in the Amazon, TikTok, shop, Walmart,

0:34.1

e-commerce world.

0:37.9

We let you know what new features that Helium 10 has and give you a strategy of the week that will give you serious strategies for serious sellers of any level in the e-commerce

0:42.6

world. Let's see what's buzzing. Let's go ahead and hop right into the news. The first article

0:48.0

is actually just from Amazon. It's kind of a recap of their Q3 report or their quarterly report, right?

0:55.0

A couple of things that are interesting is sales are up, says increased 13%,

1:00.0

$180 billion in this quarter compared with $158 billion in Q3 of 2024.

1:08.0

So sales are on the rise.

1:10.0

Now, North America had $106 billion worth of sales,

1:14.6

international, 40 billion, and its AWS was $33 billion. Now, something interesting, this article

1:22.4

had like just tons of stats, most of which, you know, you probably don't even care about,

1:26.6

but something that just kind of like threw in here, you probably don't even care about. But something that just

1:27.5

kind of like threw in here, there was a quote about Rufus where it said, hey, Rufus had 250 million

...

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