Amazon's Black Friday deals are live as of today.

Rufus gets some upgrades.

TikTok shop has a record-breaking quarter.

These stories and more on today's weekly buzz.

How cool is that?

Pretty cool, I think.

Hello everybody and welcome to another episode of the series of sellers podcast by Helium 10.

I'm our host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz.

We give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce space.

We let you know what new features that Helium 10 has, and we give you a training tip of the week

that will give you serious strategies for serious sellers of any level

in the e-commerce world. Let's see what's buzzing. All right. So hopefully if you're watching this

right when we release it, today is Thursday the 20th. And guess what? Believe it or not, Amazon Prime

Week, or not Prime Week, but Black Friday week is already started, even though

Black Friday is a week, more than a week away. It seems like these things are starting

earlier and earlier, doesn't it? But yes, Black Friday is now live. So if you guys did deals,

you're going to start seeing it. There's doorbuster deals already.

Remember when door buster guys back in the day?

How many people are old enough to remember when door buster for Black Friday meant you go to Best Buy at like 11 p.m.

on Thanksgiving night in preparation for Best Buy to open up the next day to get like a, you know, $50 big screen TV or something. That was what doorbusters meant back a day. Now I guess doorbusters mean over a week before actual Black Friday, there's actual

deals. But anyways, I digress. Black Friday is live now. You'll see Helium 10, you know, our Project

X, our coffin shelves. We've got some Black Friday deals. Now, it's not too late to get these. So how

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