We've Reached Peak Tradwife

Under the Influence with Jo Piazza

Jo Piazza, Influence Inc.

Technology, Kids & Family, Personal Journals, Society & Culture, Parenting

4.3 • 834 Ratings

🗓️ 18 December 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The trad wife trend has finally hit its ceiling. After years of algorithm-friendly homemaking, the movement is showing the cracks in its seams. The performance is shifting. The ambition underneath is no longer hiding and that reveal says everything about where the culture is headed next. Brands like Ballerina Farm and Nara Smith are now openly embracing the CEO role instead of pretending domestic perfection happens without childcare, staff, or structure and that transparency matters. But what happens when the influencers who sold “traditional femininity” as a lifestyle pivot to empire-building in plain sight? Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This festive season of McDonald's...
0:01.7	Get...
0:02.0	Grinched deals every day.
0:03.0	Okay, okay.
0:04.0	With a sausage sandwich for just...
0:05.0	Let's see.
0:06.0	9 an ampee.
0:07.0	Six chigger mcnuggets for just...
0:08.0	9 an ampee.
0:09.0	Ha!
0:10.0	Fine.
0:11.0	Get Grinch deals every day in the McDonald's app.
0:13.0	18 plus app only.
0:16.0	Ends 24th of December.
0:17.0	One use per offer.
0:18.0	Fees apply to delivery.
0:19.0	Participation varies. Please. Cs and Cs apply. Hey, all.
0:28.2	Joe here and you are listening to Under the Influence.
0:31.4	I'm going to say something pretty bold today, and I'm not saying it lately.
0:36.2	I truly think that we've finally reached peak tradwife.
0:41.4	And over the past year, in nearly every interview I've done for everyone is lying to, I've said that
0:45.5	this trend is going to get a lot worse before it gets better. I truly believed that we were still
	...

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